Colleen McGarvey-Stevens

Events Director @Tampa Bay Business Journal

Tampa/St. Petersburg, FL, US

Coordinate all aspects of TBBJ events; in-person or virtual- Budget and forecast event income, expenses and attendance- Negotiate best pricing with event vendors and sign contracts for services rendered- Select site, caterer, a/v and other vendors- Develop timelines for each event and choreograph event day and/or choreograph and manage pre-recordings for virtual events such as presentations, sponsor remarks, videos, etc- Determine and clearly communicate staff and client responsibilities- Select and schedule event speaker/presentation and sponsor program participants- Script sponsor presentations and main program- Drive ticket sales through the online registration process and oversee attendee lists- Secure promotional partnerships with nonprofit organizations and business associations to help drive attendance- Develop strong relationships with vendors, i.e. hotels and other event venues, caterers, audio visual and production companies. Cultivate and maintain a strong teamwork mentality and energy- Produce the highest quality events while maintaining expense control- Provide excellent service, support and communication to event sponsors- Work closely with ad sales team to ensure sponsor benefits and event information is communicated well in advance of event- Work with in-house creative to prepare pre and post event promotions through house ads, direct mail, broadcast fax and broadcast e-mails- Create & oversee scheduling and placement of promotional ads. Assist with proofreading of all promotional material, advertising and event program to maintain integrity and image of ACBJ brand- Prepare post-event analysis including bill approval, spreadsheet summary of expenses, RSVP’s, attendance list, and no-shows.