Colleen Kasel
Assistant Director of Marketing and Communications SEM, Cal Poly
- Role
- Assistant Director of Marketing and Communications for Strategic Enrollment Management at California Polytechnic State University Cal Poly
- Location
- San Luis Obispo, CA, US
- LinkedIn followers
- 500 followers
Experience
Assistant Director of Marketing and Communications for Strategic Enrollment Management
California Polytechnic State University Cal Poly
Dec 2022 — Present · San Luis Obispo, CA, US
Represent the interests and priorities of Cal Poly’s Strategic Enrollment Management (SEM) division campuswide through effective communication of divisional initiatives, priorities, goals and projects. Provide leadership in executing comprehensive strategies and initiatives for division specific marketing and communication, including leading the marketing and communications programs related to undergraduate admissions and recruitment. Manage and lead communications teams while overseeing web, print and digital communications designed to support the division’s commitment to improving students’ higher education experiences.
Education
Vanderbilt University
BA: Interdisciplinary Communications
1998 — 2002
Skills
- Brand Development
- Marketing Strategy
- Advertising
- Online Advertising
- Digital Marketing
- Brand Strategy
- Marketing
- Public Relations
- Media Relations
- Management
- SEO
- Copywriting
- Social Networking
- Social Media
- Public Speaking
- Blogging
- Marketing Communications
- Social Media Marketing
- Email Marketing
- Online Marketing
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