Colleen Gobin
Director, AMS Campaigns - Customer Experience and Finance & Supply Chain Workflows at ServiceNow
- Role
- Director, Ams Campaigns at ServiceNow
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Colleen Gobin
Marketing trailblazer known for successful delivery of demand generation programs for technology companies, both start-ups and Fortune 100. Over 20 years of experience building customer focused, KPI driven multi-channel programs to directly impact revenue. Skilled in developing inventive growth marketing strategies, segmentation, personas and product messaging/content to focus and drive strategy and go-to-market plans. Key strengths include: • Global Campaign Marketing• Digital Marketing & Web Strategy • Content Marketing & Creation• Demand Generation & ABM • Strategic Planning• Analytics and ROI Measurement• Budget Planning and Tracking• Inside Sales Management and Enablement• Automation and Operations• Partner/Channel Initiatives• PR and Analyst Relations
Experience
Director, Ams Campaigns
Mar 2021 — Present
Education
University of San Francisco
Bachelor of Arts, Creative Writing
Tulane University - A.B. Freeman School of Business
Master's Certificate, Business Administration/Marketing
2012 — 2012
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