Colleen Darby
Using art and design to positively uplift and inspire.
- Role
- VP Creative Services Manager Senior Art Director at M&T Bank
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Colleen Darby
Marketing and Art Director possessing 25+ years of experience implementing campaign strategies that result in increased brand recognition and profit margin growth. Build strong relationships with colleagues and clients and work effectively in team settings. Successfully delegate the creative direction of projects using tactical approaches combined with the visual arts. Demonstrate an entrepreneurial drive, a passion for business development, and a proven track record of achieving ultimate goals. • Market Strategist • Brand Recognition • Business Development • New Product Development • Trade Shows • Public Relations • Creative Leadership • Media Buying/Placement • Visual Presentations • Relationship Building
Experience
VP Creative Services Manager Senior Art Director
Feb 2011 — Present · Buffalo/Niagara, NY, US
M&T Bank, Buffalo, New York Senior Designer, March 2011-Present • Lead team-focused projects that achieve the goal of generating brand awareness using technical proficiency, competitive market analysis, and comprehensive knowledge about consumers, investors, and commercial banking. • Provide art direction of advertisements, brochures, folders, and related collateral and design marketing products that emulate the brand standards of M&T Bank. • Work on multiple projects with a collaborative team comprised of over 100 individuals, give live presentations that require excellent public speaking skills, and honor time-sensitive deadlines. • Develop educational marketing campaigns that launch new products and create aesthetically enticing learning materials that are distributed to investors, clients, and internal employees. • Responsible for the rebranding and design of The Wilmington Trust SmartChoices quarterly newsletter. • Collaborate and design the annual holiday card for M&T Bank/Wilmington Trust. • Oversee the concepting and creative content of marketing materials for The Annual M&T Bank Plaza Event Summer Concert Series, including banners, signage, posters, and advertisements.
Education
Bschool
Online Marketing
2014 — 2014
State University of New York at Buffalo
BA, Communication Design
1981 — 1985
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