Colleen Ericksen Coyle

About Colleen Ericksen Coyle

With over 25 years of experience driving global branding programs, I specialize in transforming environments—both interior and exterior—into powerful brand experiences. My career spans corporate offices, retail, telecom, automotive, and retail banking, delivering consistent, high-impact solutions across multiple formats and industries.Starting with an MBA in International Business from Bellarmine University, I quickly advanced from project management to executive leadership by combining operational excellence with a relentless focus on remarkable customer experiences. I’ve led large-scale, multi-site rebranding initiatives worldwide, ensuring brand integrity, compliance, and flawless execution at every touchpoint.My approach is rooted in two principles:People first—because talent and collaboration are the foundation of success.Systems that scale—leveraging technology and process to deliver precision, measure performance, and exceed expectations.Today, as part of Walton, I’m proud to align with a company whose values—integrity, responsibility, investment in people, and financial strength—mirror my own. Together, we deliver best-in-class signage and branded environments that elevate customer experience and drive growth.

Experience

1. Chief Revenue Officer (CRO)

   Walton Signage, Ltd.

   Jul 2024 — Present · Fort Myers, FL, US

   Colleen started her career in the branding industry after completing her MBA in International Business from Bellarmine University. She began as a Project Manager working on retail and retail banking conversions. Quickly rising through the ranks in both operations and sales driven by her passion to deliver remarkable customer experiences! She brings experience in retail, retail banking, telecom, auto, global corporate, etc. making sure best practices are delivered and integrated into a superior delivery system no matter what sector the client resides. Her success is grounded in the belief that the people in the organization are the most precious asset the company and clients have to successfully execute and bring the branded environment to life seamlessly! Additionally, investing in excellence in systems that support that process so that all of the team members can focus on the details that matter: communication, product and install quality, and delivery! The systems she has helped to create also provides a firm foundation to measure key metrics ensuring that remarkable customer experiences are delivered. Coming out of retirement, Colleen said, “working with Gary, Jim and the team at Walton is a great new beginning! Walton’s company values of integrity, responsibility, investment in people and a desire to grow, were really music to my ears! I love that our company has a solid financial foundation, I would say the strongest balance sheet in the industry, the ability to invest, pay our install partners in 15 days, and an exceptional value and investment in the workforce is completely in line with my passion for excellence. Our ability to build top notch product, deliver seamless delivery and focus on remarkable customer experiences is why I am here! Very excited that our journey together has begun!”

Education

• Blue Ridge Yoga

  200 hour Yoga Certificate, Yoga Teacher Training/Yoga Therapy

• Bellarmine University

  MBA, International Business, Marketing, Sales and Operations

  1999 — 2001

• Bellarmine University

  BA, Bachelor of Arts, Liberal Arts

  1997 — 1999

• Blue Ridge Yoga

  300 hour certificate, Yoga Teacher Training/Yoga Therapy

• Miller Heiman Sales Training

  Certificate, Large Account Management Certification

  2007 — 2007

• Blue Ridge Yoga

  Yoga Alliance, Yoga Teacher Training/Yoga Therapy