Colleen Conneran

About Colleen Conneran

I am a seasoned full-stack B2B marketing professional with 9+ years of industry experience and a strong background in creative communications. Currently, I serve as the Senior Marketing Manager at Fundermax, a global manufacturer, where I leverage my creative expertise to drive strategic omnichannel marketing initiatives to enhance brand presence and business growth in North America. I do this through data-driven digital and traditional marketing strategies, initiatives, and deliverables.

Experience

1. Senior Marketing Manager

   Fundermax North America

   Jan 2025 — Present · Charlotte, NC, US

   As Senior Marketing Manager, I lead all marketing efforts for North America, overseeing the strategy, execution, and reporting for both digital and traditional channels. I manage the end-to-end marketing lifecycle, encompassing campaign development, creative design, employee management, KPI setting, budget allocation, and performance reporting. A key aspect of my role includes leading the launch, strategy, execution, and reporting of account-based marketing (ABM) initiatives for our exterior, interior, and laboratory sectors, driving improved lead generation and nurturing opportunities across these critical markets. Reporting directly to the President, I provide strategic insights and recommendations to ensure marketing initiatives align with organizational goals. In addition to managing all aspects of North American marketing, I am expanding my focus to include global marketing collaborations, supporting and executing international campaigns that align with overarching brand strategies. I am committed to driving innovation and optimizing marketing processes to enhance efficiency and impact while mentoring and leading the North American marketing team.

Education

• Lee University

  Bachelor's degree, Advertising

  2013 — 2017

Skills

• Public Speaking
• Adobe Design Programs
• Html5
• Cpr Certified
• Customer Service
• Research
• Adobe Photoshop
• Avid Media Composer
• Canon Dslr
• Filing
• Microsoft Office
• Telephone Skills
• Crisis Communications
• Cascading Style Sheets (Css)
• Direct Mail Campaigns
• Leadership
• Social Media
• Associated Press Style
• Microsoft Word
• Media Buying
• Powerpoint
• Microsoft Excel
• Newsletter Design
• Survey Research
• Email Marketing