Colleen Clark

Consumer Insights, Product Experience & Innovation Consultant | Fractional + On-Demand

Role
Consumer Experience & Product Research Consultant at Kraft Heinz
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers

About Colleen Clark

I’m a strategic insights leader who uncovers solutions to complex business challenges and drives growth. I leverage consumer insights to inform brand and category strategy and guide decisions across R&D, Innovation, Marketing, and Retail teams.I design research that enables organizations to make data-driven choices and foster consumer-led innovation, while advising teams on elevating research practices for greater consistency, rigor, and impact.I provide support on an ad-hoc, part-time, or contract basis. Recent clients include JM Smucker, KraftHeinz, and NerdWallet.

Experience

  1. Consumer Experience & Product Research Consultant

    Kraft Heinz

    Sep 2025 — Present

Education

  • Penn State University

    Bachelor of Science - BS, Food Science/Nutrition

  • Cornell University

    Master of Science - MS, Food Science, Sensory Evaluation & Psychology

Skills

  • Quantitative Research
  • Marketing Research
  • Brand Equity
  • Survey Design
  • Brand Management
  • Cross-Functional Team Leadership
  • Competitive Intelligence
  • Strategy
  • Marketing Strategy
  • Consumer Products
  • Product Marketing
  • Strategic Planning
  • Market Planning
  • Consumer Behaviour
  • Product Launch
  • Segmentation
  • Fmcg
  • Consumer Behavior
  • Marketing
  • Data Analysis
  • Competitive Analysis
  • Market Research
  • Analytics
  • Product Development
  • Analysis
  • Customer Insight
  • Questionnaire Design
  • Market Analysis
  • Consumer Insight
  • Shopper Marketing

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Colleen Clark — Consumer Experience & Product Research Consultant at Kraft Heinz in Pittsburgh, PA, US | Unifers