Colleen Clark
Consumer Insights, Product Experience & Innovation Consultant | Fractional + On-Demand
- Role
- Consumer Experience & Product Research Consultant at Kraft Heinz
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Colleen Clark
I’m a strategic insights leader who uncovers solutions to complex business challenges and drives growth. I leverage consumer insights to inform brand and category strategy and guide decisions across R&D, Innovation, Marketing, and Retail teams.I design research that enables organizations to make data-driven choices and foster consumer-led innovation, while advising teams on elevating research practices for greater consistency, rigor, and impact.I provide support on an ad-hoc, part-time, or contract basis. Recent clients include JM Smucker, KraftHeinz, and NerdWallet.
Experience
Consumer Experience & Product Research Consultant
Sep 2025 — Present
Education
Penn State University
Bachelor of Science - BS, Food Science/Nutrition
Cornell University
Master of Science - MS, Food Science, Sensory Evaluation & Psychology
Skills
- Quantitative Research
- Marketing Research
- Brand Equity
- Survey Design
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Strategy
- Marketing Strategy
- Consumer Products
- Product Marketing
- Strategic Planning
- Market Planning
- Consumer Behaviour
- Product Launch
- Segmentation
- Fmcg
- Consumer Behavior
- Marketing
- Data Analysis
- Competitive Analysis
- Market Research
- Analytics
- Product Development
- Analysis
- Customer Insight
- Questionnaire Design
- Market Analysis
- Consumer Insight
- Shopper Marketing
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