Colleen Callahan
Marketing Communications Leader
- Role
- Lead, Content Strategy at Polaris Inc.
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Colleen Callahan
Specialties: Communications and marketing strategy, copywriting, content management, editing, feature writing, graphical user interface, leadership, leadership training, listening, market planning, marketing, marketing materials.
Experience
Lead, Content Strategy
Sep 2025 — Present
Lead copywriter for ORV brand marketing, responsible for developing brand voice and product positioning, and crafting high-impact content across paid ads, web, video scripts, direct mail, email, and more.• Driving enterprise-wide AI adoption by leading content strategy and rollout for tools like Microsoft Copilot and Writer AI—developing use cases, coordinating cross-functional pilots, and shaping governance, training, and change management initiatives.
Education
University of Minnesota
M.A., Mass Communication
University of Minnesota
Bachelor's degree, Public Relations
Skills
- Community Development
- Copywriting
- Qualitative Research
- Feature Articles
- Web Site Production
- Publicity
- Research
- Press Releases
- Strategic Communications
- Market Planning
- Pagemaker
- Newsletters
- Event Planning
- Microsoft Publisher
- Leadership
- Gui
- Marketing
- Public Relations
- Editing
- Content Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.