Chris Lara
Digital Ad Technologist
- Role
- Digital Ad Technologist at Collabo, Llc
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
Experience
Digital Ad Technologist
May 2017 — Present · Phoenix, AZ, US
Design, Development, and Marketing for App and Web Banner Ads- Digital Ad Support for Marketing Agencies, Entertainment, Gaming, Dating, Financial, Government, and Insurance Businesses- Rapid Prototypes using Adobe Creative Suite, Figma, Sketch, Webflow, Squarespace, Elementor, and Proto.io- User Experience Design and Development for Onboarding, Registration, Training, and Lead Funnel- Responsive Design and Development for IOS, Android, Web, and Email- Interactive Banner and Video Banner Ad Creation for Mobile, Display, and DOOH- Audio Ad Creation for Podcast, Spotify, Pandora, and Online Radio Networks- Video Ad Creation for TikTok, Instagram, Facebook, and Youtube- Enhanced CTV/OTT Video Ad Design and Development for Netflix, Hulu, Amazon- Mobile In-Game Ad Design, Development, Ad Hosting/Integration- HTML5 Ads - Design, Development with Graphic/Video and User Interaction- High Impact Ad Development, Accessibility, Close Captioning, IAB Specialist- Ad Hosting, Ad Serving, Integration, Tagging, and Reporting (Collabo, AppLovin, Google DV360, TradeDesk, Celtra, Sizmek, Flashtalking, and Google Ads Creative Studio)- Ad Tech and Ad Report Liaison for Business Dev, Feasibility, Sales, Design, and Marketing Teams- CTR, VTR, Engagement, Conversion Ad Tracking and Reporting- Dynamic Banners: Click-to-Call, Click-to-Text, Store Locator, Gamification, QR Code, Product Retargeting, Geo-targeting
Skills
- Creative Solutions
- Html 5
- Html
- Adobe Illustrator
- Graphic Design
- Digital Audio
- Adobe Acrobat
- Html5
- Adobe Premiere Pro
- Lead Generation
- Audio Editing
- Landing Page Optimization
- Online Advertising
- Online Marketing
- Adobe Photoshop
- Web Design
- Affiliate Marketing
- Sizmek
- E-Commerce
- Adobe Creative Suite
- Email Marketing
- Adobe Bridge
- Customer Experience
- Creative Direction
- Video Post-Production
- Css
- Rich Media Design
- Project Managers
- Flash
- Rich Media Production
- Rich Media Banners
- User Experience
- Adobe Creative Cloud
- Analytics
- Celtra
- Doubleclick
- Video Editing
- Youth Leadership
- Audio Engineering
- Marketing
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