Colin Peters
Group Communications Director @Radius
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WORK HISTORY
Group Communications Director @Radius
Crewe, GB
EDUCATION
Ball State University
General Arts Degree, Business
SKILLS
ABOUT COLIN PETERS
With over a decade of experience at Radius, I’ve been privileged to contribute to its transformation into a global leader, serving over customers across 19 countries on five continents. From my first days at Radius, my focus was on creating a sustainable inbound sales channel. Leveraging my expertise in comparison fuel card websites, I spearheaded the management of paid and organic channels. Together with my team, we achieved consistent year-on-year growth, building a foundation that remains a vital sales channel today.As Radius expanded its horizons, so did my role. After solidifying a strong lead generation strategy in the UK, I dedicated several years to scaling our Marketing team across Europe. This included strengthening our fuel and telematics offerings in 10 countries, driving brand growth and customer engagement.Our diversification into new verticals brought new challenges and opportunities. I helped establish marketing strategies within our telecoms division, supporting ambitious growth plans driven by acquisitions and organic development. Once the telco marketing team was well-established, I transitioned to a group communications role, reconnecting with my passion for customer-centric communication.Over the past two years, I have led a transformative project to migrate Radius’ communication channels to Salesforce Marketing Cloud. My team is dedicated to optimising and enhancing our global communications, delivering them to best-in-class standards. This initiative ensures that our messaging consistently reflects the high standards and excellence that resonate with our customers.At Radius, we offer an unrivalled suite of solutions, including fuel cards, telematics, vehicle leasing, EV charge points, telecoms, and vehicle insurance, helping businesses worldwide improve efficiency, save time, and navigate the future of fleet and connectivity.I’m proud to have contributed to Radius’s journey and remain committed to delivering innovative, customer-focused solutions as we continue to grow.
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