Colin Spencer

Owner Finance Director @Target Pr

Cheltenham, GB

Target is an award-winning agency that helps organisations to communicate brilliantly.In a fast-changing, noisy world each business must find its distinctive voice and a compelling message that elicits action. From the most advanced engineers, to daringly disruptive innovators, or much-loved market leaders; we help clients to be understood, distinctive and chosen by the people that matter to them.For more than 40 years, we have been combining real world strategic advice with creative hands-on help to support businesses of all shapes and sizes to achieve their goals through excellent communications.Want to talk? Get in touch on:Email: c••••••••@targetgroup.co.ukTelephone: 01•••••••00Web: responsibilities:Major shareholder holding a part-time role as figurehead of the business as well as retaining Financial Director dutiesKey achievements:Implementing a strategy which has led to a return to consistent profitability and excellent future prospects by:Overseeing the closing down of the non-profitable advertising/creative side of the business, reducing overhead by £150k pa; the business now concentrates on providing public relations services to blue chip companiesNegotiating early termination of existing lease and new lease at a smaller property saving over £60k paConducting market segmentation analysis, leading to a more structured new business programme concentrating on areas where the business has strong contacts and expertiseSuccessfully passing over day-to-day running of the business to an existing director and helping her to settle into her new role