Colin Kennedy
- Role
- Director of Brand, Advertising and Digital Marketing at DTE Energy
- Location
- Bloomfield Hills, MI, US
- LinkedIn followers
- 500 followers
About Colin Kennedy
A holistic strategic marketer focused on changing behavior and driving sales, creating…
Experience
Director of Brand, Advertising and Digital Marketing
Nov 2016 — Present
Leading brand strategy of Fortune 300 enterprise as we become a customer-centric marketer and a force for good in the communities we serve. Re-developed the brand foundation to engage employees and customers in a compelling story of strength, leadership and service. Dramatically elevated creative delivery and emotional resonance of advertising, while developing a new vision for a more engaging fully integrated digital ecosystem. Built key new elements of a now robust marketing infrastructure, from customer segmentation to project briefing, content management, project management and insight development. I\'m proud of our team\'s consistent progress in marketing innovation and integration. We have been recognized by JD Power as a top communications performer, and have won myriad awards from the Emmy to the Silver Anvil.
Skills
- Public Relations
- Strategic Thinking
- Mobile Marketing
- Integrated Marketing
- Advertising
- E-Commerce
- Direct Mail
- Social Media
- Email Marketing
- Online Marketing
- Shopper Marketing
- Strategy
- Content Strategy
- Social Media Marketing
- Digital Media
- Media Planning
- Strategic Partnerships
- Strategic Planning
- Creative Strategy
- Management
- Interactive Advertising
- Brand Management
- Leadership
- Interactive Marketing
- Customer Insight
- Copy Editing
- Creative Direction
- Marketing Research
- Website Development
- Corporate Branding
- Digital Strategy
- Marketing
- Brand Development
- Online Advertising
- Competitive Analysis
- Marketing Management
- Marketing Strategy
- Consumer Insights
- Direct Marketing
- Sponsorship
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