Colin Masson
- Role
- Director of Research at ARC Advisory Group Inc.
- Location
- Kennewick, WA, US
- LinkedIn followers
- 500 followers
About Colin Masson
Over 35 years of experience evaluating, implementing and selling manufacturing…
Experience
Director of Research
May 2023 — Present
I am excited to rejoin the manufacturing Analyst community as a member of ARC\'s enterprise software team, where I plan to share my experience evaluating, implementing, marketing and selling manufacturing, enterprise and supply chain edge and cloud solutions. As a former Research Director for Manufacturing with AMR Research for 5 years and most recently 15 years working at Microsoft enabling manufacturers digital transformation, I\'m widely recognized across the global manufacturing ecosystem as an evangelist and advocate for the critical role manufacturers play in creating a more resilient and sustainable future for us all. Having spent 40 years in the front line of manufacturing across IT, OT, research and development, supply chain, and sales and marketing, and with manufacturing and technology executives in CIO and CTO roles, I bring a unique perspectives and insights on the congruence of people, processes, and technology needed to tear down silos and reimagine manufacturing. I\'ll be focusing my research agenda on the evolution of Industry Cloud platforms and applications, the growth of low code/no code, and the potential risks and rewards of applying generative AI to \'manufacture a more resilient and sustainable future\'.
Skills
- Product Management
- Supply Chain Management
- Innovation Management
- Team Leadership
- Manufacturing Operations Management
- IT Strategy
- Operations Management
- Business Management
- Customer Service
- Manufacturing 2.0
- Digital Marketing
- Solution Selling
- Product Development
- Management
- Process Manufacturing
- Lean Manufacturing
- Jit
- Process Engineering
- Program Management
- Supply Chain
- Enterprise Resource Planning (Erp)
- Business Strategy
- Automation
- Enterprise Software
- Manufacturing
- Leadership
- New Business Development
- Social Networking
- Business Development
- Strategic Planning
- Crm
- Integration
- Strategy
- Customer Relationship Management (Crm)
- Product Marketing
- Business Process Improvement
- Mes
- Outsourcing
- Master Scheduling
- Plm Tools
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