Colin Mann
Senior Director of Marketing Optimisation @GSMA
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WORK HISTORY
Senior Director of Marketing Optimisation @GSMA
London, GB
Supporting GSMA in finding opportunities for optimisation across the Marketing function.
EDUCATION
Westwood
A Levels in English Literature and Communication Studies and 2 x AS Levels
Highbury
6 x GCSEs
Solent University
2:1, Corporate Communication
Open College Network
Foundation Counselling Course, Counselling
SKILLS
ABOUT COLIN MANN
26 years of #Marketing experience with an emphasis on driving growth in markets including #SaaS,#CCaaS,#cloud,#contactcentre,#unifiedcommunications,#cloudaccounting.I have experience across demand generation, channel marketing, product marketing, marketing automation, and more.I\'ve led teams globally and across EMEA, APAC, and UK including #demandgeneration,#fieldmarketing,#channelmarketing,#digitalmarketing,#productmarketing,#content,#marketingautomation, and SDRs.I’ve worked in PE-backed and VC-backed companies, Enterprises, SMB, and #highgrowth start ups.• Relentless focus on KPIs / ROI using data.• Demand generation / campaigns.• Marketing strategy & implementation.• Enthusiastic about Sales Enablement.• Channel models & direct sales.• Product & Brand launches.• Analytics & Software: Salesforce, Tableau, Power BI, Marketo, Hubspot, social sharing, Outreach, SalesLoft, Apollo, 6sense, Techtarget Priority Engine, & more.
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