Colin MacEdo

About Colin MacEdo

Colin is a Digital Analytics specialist who grows businesses by connecting financial goals with business, customer, product & digital analysis strategies. His ROI-centric approach that focuses on financial returns has empowered him to drive tremendous value for organizations. His core strength is understanding businesses and finding new growth opportunities while optimizing current investments. This combined with his curiosity to learn more by asking deep questions around ‘why?’ in every scenario has helped him stay focused on the big picture, generate data-driven insights & gain momentum across multi-billion-dollar organizations in various industries around the globe.Obligatory Keywords:• Business & Product Analysis: Market Research & Competitive Intelligence, Product & Pricing Analysis, Financial Planning & Investment Analysis, Market Sizing, SWOT Analysis & Go-To-Market Strategy• Customer & eCommerce Analysis: Customer Journey Analysis, Segmentation & Cohort Analysis, Lifetime Value & ROI Analysis, Growth Hacking, Acquisition, Retention, E-mail, Loyalty & Churn Analysis, Cart Abandonment Analysis• Digital & Web Analysis, Strategy & Transformation: Digital Transformation, Omni-Channel Measurement Strategy, Web Analytics (Google Analytics 360/Google Marketing Platform, Adobe Analytics/Omniture), Audience Segmentation, A/B & MV Testing• Marketing Analysis & Strategy: Media Analysis (Search, Display, Video, Social, Email), Marketing Mix Modeling, Multi-Touch Attribution, Purchase & Location based targeting• Business Intelligence & Data Visualization: SQL, Power BI, Teradata, Google Data Studio, Salesforce Marketing Cloud (SFMC), Microsoft Excel• Industries Covered: Luxury Retail/eCommerce, Financial Services/Banking, Insurance, Travel, Automotive, Membership, Education

Experience

1. Digital Marketing Data Analyst

   Wells Fargo

   Aug 2018 — Present · Charlotte, NC, US

   Wells Fargo is the world\'s second-largest bank by market capitalization and the fourth largest bank in the U.S. by total assets

Education

• Thompson Rivers University

  Bachelor of Business Administration (B.B.A.), Economics

  2010 — 2014

Skills

• Advertising
• Benefit Cost Analysis
• Microsoft Word
• Strategic Planning
• Team Leadership
• Microsoft Office
• Sales
• Email Marketing
• Management
• Powerpoint
• Microsoft Excel
• Social Media
• Quantitative Research
• Web Analytics
• Economic Research
• Leadership
• Project Management
• Economic Policy
• Time Management
• Online Advertising
• Event Planning
• Public Speaking
• Research
• Social Media Marketing
• Business Development
• Digital Marketing
• Customer Service
• Economic Development
• Marketing Strategy
• Written & Oral Presentation Skills
• Event Management
• Teamwork
• Google Analytics
• Sql
• Marketing
• Analytics
• Data Analysis
• Community Economic Development