Colin Greig
Managing Partner @Ignite Marketing
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WORK HISTORY
Managing Partner @Ignite Marketing
Burnaby, BC, CA
Ignite Marketing is a boutique growth partner that helps private‑equity software platforms replace post‑acquisition chaos with a single, predictable revenue engine. Guide PE operating teams through a “Mission Control” framework that diagnoses gaps, preserves existing revenue during consolidations, and accelerates scalable demand generation. Run cross‑brand audits covering websites, paid media, SEO, analytics, and MarTech to uncover quick efficiencies and risk areas during roll‑ups. Coordinate domain consolidations and rebrands so organic traffic, paid campaigns, and tracking stay intact (and grow) through each migration. Own paid and organic acquisition channels—Google Ads, LinkedIn, partner co‑marketing, and technical SEO—while keeping cost per opportunity within target ranges set by investors. Build and mentor in‑house teams so portfolio companies retain the skills and processes needed for ongoing growth after our engagement ends. Report directly to platform executives on pipeline health, CAC trends, and integration milestones, turning fragmented data into clear, board‑ready metrics. Advocate test‑and‑learn culture grounded in statistically sound experiments and transparent forecasting, ensuring resources align with exit‑multiple goals.
EDUCATION
University of the Fraser Valley
Business, Marketing
SKILLS
ABOUT COLIN GREIG
I architect revenue systems for private-equity software platforms.Over the past 25 years I’ve integrated 40 plus acquisitions, managed $40 million in paid search/media, and built demand engines that helped valuations climb from $30 million to $4 billion.Today, as Founder of Ignite Marketing, I guide platform investors and operating teams through the messy middle of consolidation. We start by diagnosing what’s really happening across every brand, preserve the revenue already on the table, then install a scalable foundation—so you can secure your multiple and exit on time.If you’re wrestling with fragmented teams, uneven data, or a lead pipeline that dipped post-deal, let’s talk. I’ll share what works and what wastes time so you can focus on growth, not guesswork.
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