Colin Gaither
Senior Commercial Analyst at Mark Anthony Brands
- Role
- Senior Commercial Analyst at Mark Anthony Brands Inc.
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Colin Gaither
I turn complex retail and depletions data into commercial decisions. Three years embedded in the CPG and beverage alcohol category — advising at Kroger, forecasting at the enterprise level, and building the narratives that end up on executive stages. My edge is knowing which questions cut through the noise: Are trends getting better or worse? Is this category-wide or portfolio-specific? Which channels or geographies are driving it? What\'s the go-do?Currently at Mark Anthony Brands (White Claw, Mike\'s Hard Lemonade, Cayman Jack) as Senior Commercial Analyst — subject matter expert in data governance across Snowflake, Power BI, and Circana.Syndicated Data (Nielsen/Circana) · Shopper Insights · Category Strategy · S & OP & Demand Forecasting · Power BI · Snowflake · Data Governance · Commercial Storytelling
Experience
Senior Commercial Analyst
Jun 2024 — Present
Synthesizing syndicated (Nielsen/Circana), shopper, and distributor data into executive-level commercial narratives for the company\'s senior leadership team. Own the enterprise item-level S & OP demand forecast and serve as subject matter expert on data governance across Snowflake, Power BI, and Circana. Built incentive tracking reports that gave the field sales team tailored distributor hit lists and standardized commercial storytelling across national markets.
Education
Munster High School
Academic Honors
2014 — 2018
Indiana University Bloomington
Bachelor of Business Administration - BBA, Marketing/Business Analytics
2018 — 2022
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