Colin Thornton
Co-Founder @ Torta Studios | Building Retention Operating Systems for PLG SaaS & Consumer Apps | Product-Led Growth Without Guesswork
- Role
- Co-founder at Torta Studios
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Colin Thornton
Most product-led teams chase growth.I help them keep it.I’m Colin Thornton, co-founder of Torta Studios - where we build and install Retention Operating Systems for PLG SaaS and consumer apps.If your analytics are messy, experiments feel random, or users slip away before reaching first value, you don’t just have a product problem. You have a visibility problem. We help you see what’s really happening, then fix it with structure.Over the course of a month, we work with founders and product teams to define what “first value” actually means for their users, align analytics and metrics across the team, identify the highest-leverage retention experiments, and build a repeatable process for compounding growth.The result is simple: fewer guesses, cleaner data, and a product that gets stronger every release.I started Torta after years of leading product and growth work where every conversation circled back to the same frustration: we can’t fix what we can’t see. Now, I get to help founders solve that problem head-on.If you’re building something great but retention still feels like a black box, my DMs are open. Always happy to talk shop.
Experience
Co-founder
Feb 2025 — Present · Charlotte, NC, US
Torta Studios is a product studio focused on building and launching opinionated SaaS products. While we occasionally step in as fractional co-founders for startups, our core identity revolves around crafting, scaling, and iterating on our own products. We move fast, we build well, and we don’t cater to everyone…just the ones who appreciate a well-made product.
Education
Presbyterian College
Bachelor of Science (B.S.), Business Administration (Management)
2011 — 2015
freeCodeCamp
Full Stack Web Development Certification, Computer Software Engineering
2015 — 2019
Skills
- Social Media Integration
- Microsoft Word
- Leadership Development
- Customer Service
- Customer-Focused Service
- Strategic Planning
- Community Engagement
- Manual Testing
- Strategic Leadership
- Javascript
- Teaching
- Time Management
- Sales
- Html5
- Community Development
- Team Building
- Project Management
- Discipleship
- Vision Development
- Leadership
- Microsoft Excel
- Front-End Development
- Public Speaking
- Business Development
- Christian Theology
- Css3
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