Colin Cashin

VP and Head of Engineering, Shared Tech @King

Shared Tech provides a common platform with technologies, tools and support that enable developers to create, build, deploy and operate Kings live games and services efficiently at scale. This key set of capabilities helps King deliver on its mission - to make The World Playful for the hundreds of millions of players that play our games and engage with our content. We focus on enabling a low friction developer experience where developers, game operators, artists, content creators and level designers can be as productive as possible, with low iteration times and fast feedback loops. Our proprietary game engine, Fiction Factory, enables our game developers to create games that support a huge number of platforms and mobile device characteristics delivering compelling and optimized game experiences for our players. Our live operations tools enable game teams to fully operate and optimize the games, customizing player experiences, without requiring new game client releases. Our platform aims to abstract and simplify the lower level complexities required to host our games. We also provide a data analytics and AI/ML platform that enables the instrumentation, large scale data aggregation, experimentation and optimization of the player experience. We place huge emphasis on how the products we create deliver value to our game teams and other internal partner organizations. This results in the best possible experience for our players, as well as our developers and creators.