Colin Yates

Senior Sales Executive @Hedges Direct

Chorley, GB

I focus on helping construction companies, property developers, and landscapers build strong, long-term relationships with Hedges Direct, positioning us as their one-stop shop for soft landscaping needs.Core responsibilities include:• New Business Development – Identifying and securing new opportunities, whileintroducing clients to Hedges Direct’s wide range of products.• Account Management – Proactively strengthening client partnerships,understanding evolving needs, and encouraging loyalty and increased spendthrough our full product offering.• Developed expertise in Microsoft Dynamics 365 Business Central, utilising itsCRM functions to manage tasks and streamline daily account /taskmanagement.• Collaboration & Forecasting – Working closely with internal teams to ensureaccurate sales forecasting and aligned business planning.