Colin Thomas Burke
Digital Strategist @Chicago Sun-Times
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WORK HISTORY
Digital Strategist @Chicago Sun-Times
Chicago, IL, US
Drove new revenue streams by launching and managing a sponsored content partnership that monetized previously unfilled Apple News ad inventory- Planned, executed, and analyzed a 90-day digital campaign generating 2M+ impressions—a 290% increase over the client’s prior performance- Streamlined lead generation by administering and optimizing the CRM database, qualifying thousands of leads and deploying targeted, high-performing email marketing campaigns- Designed and implemented custom reporting dashboards that uncovered key growth metrics—including year-over-year increases in pageviews and audience engagement—informing strategic marketing decisions.
EDUCATION
University of Iowa
Bachelor of Arts (BA)
American University
Master of Arts (MA)
ABOUT COLIN THOMAS BURKE
Digital strategy leader with 12+ years of experience driving revenue growth, audience acquisition, and digital transformation for enterprise, media, and B2B organizations. Proven record of building and leading high-performing teams, modernizing SEO and paidmedia programs, and aligning digital initiatives to business objectives. Deep expertise across SEO, paid media, analytics, CRO, and CRM ecosystems, with a strong executive communication and stakeholder management background.
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