Colin Green

Customer Marketing Director @Diageo

Belfast, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2014 — Present

Customer Marketing Director @Diageo

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EDUCATION

1991 — 1994

Ulster University

Business Related Studies

2023

Saïd Business School, University of Oxford

Oxford Leading Sustainable Corporations Programme

SKILLS

Customer InsightTrade MarketingRetailBusiness DevelopmentManagementKey Account DevelopmentGroceryTeam LeadershipBusiness StrategyBrand ManagementFast-Moving Consumer Goods (Fmcg)Account ManagementExecutive Management

ABOUT COLIN GREEN

Results and purpose driven commercial director with an exceptional track record on performance, transformation, ESG and talent outcomes.I have been a key member of the Diageo Ireland Executive Team based in St James Gate Dublin for 12 years holding key leadership positions including Innovation Director, Category and Revenue Growth & Strategy Director. My most recent leadership position was Commercial Director for Diageo Ireland and I was accountable for growing revenue, margin, sustainable market share, employee engagement and corporate reputation in one of the largest and most profitable consumer channels for Diageo PLC. I led a team of 150 people across 3 commercial functions servicing over 7500 customers across Ireland. I have developed excellent functional and executive leadership capabilities across all aspects of FMCG & CPG with one of the leading consumer goods companies in the world. My career to date has been very progressive, successful and broad with continual learning and success in every role I have been in. My leadership career has been commercially led with experience of managing across every sales segment from Top 3 Grocers to Distributors and Independents. I am naturally inquisitive and strong across information, issues, insights, implications and implementation that lead to quick decision making, resource allocation and performance improvements. I have a core leadership skill to make things simple, allocate resources to the biggest priorities and then inspire with personal purpose to deliver followership at scale.I have delivered large scale organisational change throughout my career that has resulted in sustainable enhanced performance.I have had the pleasure of developing some of the best talent Diageo have today: developing talent and building diversity is core to what I thrive on.My leadership and personal purpose is grounded in helping people, teams and businesses fulfil their potential.I have an entrepreneurial mindset and a strong legacy in breakthroughs on talent, revenue growth, sustainable share growth and margin expansion.More recently I have pursued Leadership learning in how to become a world class leader in sustainability and have been awarded a certificate with Oxford University / SAID business school in Sustainable Leadership. I have also invested in building leadership capability in Digital Leadership through Circus Street learning.After completing 30 years with Diageo in Ireland and achieving the personal goals for myself I have now decided to pursue a new chapter outside of Diageo

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Colin Green — Customer Marketing Director at Diageo in Belfast, GB | Unifers