Colin Salig
Assistant Director of Athletics Marketing at Drake University
- Role
- Assistant Director of Athletics Marketing at Drake University
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Colin Salig
I am a recent graduate of James Madison University, receiving my bachelor\'s degree in Sport and Recreation Management at the Hart School of Hospitality and Sport Recreation Management. I am passionate about pursuing a career in marketing and fan engagement, and in-game promotions. My event management practicum at JMU has helped me understand what goes on behind-the-scenes at sporting events and the importance of attention to detail and good communication. My internship provided me an outlook on the behind-scenes and operations of in-game promotions and an opportunity to broadcast my voice as an emcee.
Experience
Assistant Director of Athletics Marketing
Jul 2023 — Present · Des Moines, IA, US
Collaborate with Athletics Marketing Director and Ticketing staff to develop and implement a comprehensive marketing plan to increase revenue, raise attendance and enhance in-game promotions- Achieved volleyball gameday attendance record through on campus promotion and student raffle- Increased football game attendance by 31% from 2023 to 2024; including the highest attended game at Drake Stadium in over a decade• Manage gameday operations and scripting for football, basketball and soccer games• Utilize social media platforms to engage fans by delivering entertaining and informative content to promote events and ticket sales; increased social media engagement by 15% during the 2024 Drake Relays campaign• Design promotional graphics for use in email marketing, digital and social media platforms• Design videoboard promotional graphics for basketball and football games• Hire and manage student interns for the mascot program and marketing department; expanded mascots from 1 to 4 and marketing interns from 5 to 10• Assisted with the transition to Paciolan to enhance Drake’s ticketing system and email marketing analytics
Education
James Madison University
Major: Sport and Recreation Management, Minor: Business Administration
Downingtown East High School
High School
2014 — 2018
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