Colin Parker

About Colin Parker

Growth marketing leader with deep experience in brand development, marketing strategy, content marketing, SEO, and digital marketing in general. Managed and worked alongside some of the best digital marketing & SEO minds in the industry, and earned my MBA from the Foster School at the University of Washington-Specialties- Marketing Strategy & Brand Strategy - Digital Marketing - Marketing Operations - Product Marketing - Business Analytics - KPI & Target Setting - SEO - Content Marketing - Content Strategy (yep, they\'re different)- Paid Media Strategy - Web Analytics - Attribution Modeling - Paid & Organic Social Media - Website Optimization (CRO)- Sales Enablement - Marketing & Sales Tool Implementation - Marketing Automation - Customer Relationship Management (CRM)- Team Management and Leadership

Experience

1. Principal Consultant & Founder

   Clarity Compounds

   Jan 2023 — Present · Seattle, WA, US

   Clarity Compounds is a marketing consultancy, focused on holistic GTM strategy for B2B SaaS companies looking to drive sustainable long-term growth. Providing high-level marketing strategy as well as in-the-weeds tactical and campaign consulting. From positioning, to org design and elimination of functional silos, to hands-on campaign strategy and performance measurement.

Education

• UW Foster School of Business

  Master of Business Administration (M.B.A.)

  2016 — 2018

• University of Washington

  BA, Film, Business

Skills

• Marketing Strategy
• Social Media
• Market Research
• Marketing
• Strategy
• Marketing Management
• Affiliate Marketing
• Channel Strategy
• Competitive Analysis
• Start-Ups
• Business Development
• Digital Marketing
• Search Engine Optimization (SEO)
• Us Hispanic Market
• Product Management
• Analytics
• Management
• Social Media Marketing
• Customer Insight
• Strategic Partnerships
• Web Analytics
• Online Advertising
• Sem
• Pay Per Click (Ppc)
• Online Marketing
• Sales Management