Colin Martin
Territory Manager @BAT
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WORK HISTORY
Territory Manager @BAT
Leeds, GB
I am primarily responsible for managing sales, distribution, and customer relationships within an assigned geographic area. The role is sales-driven and focuses on growing BAT’s market presence by working with retailers, wholesalers, and distributors to promote and sell the company’s tobacco and nicotine products.Key Responsibilities:Sales & Business Development:Drive product sales within the assigned territory.Identify growth opportunities and implement strategies to increase market share.Retail & Trade Engagement:Build and maintain strong relationships with retailers, wholesalers, and key trade partners.Educate trade partners on BAT’s product portfolio, including traditional cigarettes, vapes, and heated tobacco products.Ensure BAT products are displayed and promoted effectively in retail stores.Market & Competitor Analysis:Monitor market trends and competitor activity to identify opportunities and threats.Gather insights on consumer behavior and provide feedback to marketing and sales teams.Compliance & Regulation:Ensure all activities align with UK tobacco regulations and advertising laws.Educate trade partners on compliance requirements, such as age verification and responsible retailing.Performance & Reporting:Track and report sales performance against targets.Provide insights and recommendations to improve sales strategies.Skills & Qualifications:Strong sales and negotiation skills.Excellent communication and relationship management abilities.Self-motivated with a results-driven mindset.Knowledge of the FMCG (Fast-Moving Consumer Goods) sector, particularly tobacco and nicotine products.Understanding of UK tobacco regulations.This role typically involves fieldwork, meaning frequent travel within the assigned territory to visit clients and retailers. It can be a great career path for those looking to develop in sales, account management, and business development.
EDUCATION
The University of Huddersfield
BA
SKILLS
ABOUT COLIN MARTIN
I am a highly motivated and career driven individual with a Degree in Business with a specific focus on marketing, strategy and logistics modules. I am committed to the provision of outstanding quality services, a very proactive individual with outstanding time management skills, excellent interpersonal and communications skills.I have a proven ability to organise and think strategically, identifying and implementing innovative solutions to issues within, Sales, Sales Management, and clinical practice utilising various techniques. This coupled with a resounding respect for people at all levels within an organisation and an ability to communicate effectively, gives me a positive advantage in negotiations and task achievement.I have adopted an approach of informed interaction and education within the workforce, being mindful of their and my needs during change throughout my career. I strongly believe in the benefits of constant measurement throughout an organisation to monitor the effect of changes within.
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