Colin Kendrick
Sales and Marketing Director - CPG
- Role
- ACCO Brands
- Location
- Lombard, IL, US
- LinkedIn followers
- 500 followers
About Colin Kendrick
As a strategic business leader with over 20 years of experience in commercialization, marketing, and sales enablement, I specialize in turning insights into action and aligning cross-functional teams to drive growth. I’ve led high-performing teams across North and South America, managed multi-million-dollar budgets, and partnered with top-tier retailers like Home Depot, Lowe’s, Walmart, and Amazon to execute market-winning programs.My expertise spans consumer insights, data analytics, channel marketing, sales, and shopper engagement. I’ve built and led centers of excellence, reshaped organizational visions, and championed data-driven cultures that fuel smarter decision-making. Whether it’s developing go-to-market strategies, optimizing omnichannel execution, or crafting compelling sales narratives, I bring a collaborative, results-oriented approach to every challenge.Competencies: Business Strategy · Brand Strategy · Distribution · Cross-Functional Leadership · Change Management · Staff Development · Sales Operations · S & OP · Sales Forecasting · P&L Management · Sales Development Reporting · Value Proposition Development · Collaboration · Transformational Leadership · Strategic Planning · Retail Distribution · eCommerce Sales · eCommerce Merchandising · Performance Management · Customer Experience · Customer Acquisition · Budget Management · KPI Identification · B2B and B2C Product Marketing I can be reached at c••••••@gmail.com.
Experience
Present
Education
Illinois State University
Bachelor of Science - BS, Marketing
Skills
- Management
- Marketing
- Sales Management
- P&L Management
- Multi-Channel Marketing
- Team Leadership
- Forecasting
- Consumer Products
- Strategy
- Product Development
- Product Marketing
- Budgets
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Strategic Planning
- Competitive Analysis
- Marketing Management
- Market Analysis
- Creative Direction
- Sales Operations
- Pricing Strategy
- Pricing
- Sales
- Market Planning
- Retail
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