Colin Crotty

About Colin Crotty

With over 17 years of experience as the CEO of Hyperquake, a two-time Inc. company, I have a passion for building stories, brands, and businesses rooted in truth. Whether it\'s creating engaging experiences for customers, contextualizing human insights, or de-risking innovation, I love working with the humans I serve. From startups to Fortune 100s, I strive to reveal truth, because truth is what moves people to act.In addition to leading Hyperquake, I am also the founder of Several Thousand Alliance and MarCore Group, two affiliated companies that specialize in moments of change and opportunities for growth. STA partners with entrepreneurial leaders to stabilize their business, clarify their vision, and step forward through risk toward prosperity. MG executes digital marketplace engineering for your brand, product, service, and business. Together, we are an ecosystem of full-service brand, marketing, experiential storytelling, and consulting services working together to evolve businesses for a sustainable future.

Experience

1. Founding Partner

   Marcore Group

   Oct 2021 — Present · Lehi, UT, US

   MarCore Group (MG), an affiliate. Hyperquake Company, executes digital marketplace engineering for your brand, product, service and business.We are dedicated to developing and delivering transformative marketing strategies in an ever-evolving environment. Our team is comprised of the top talent players in each marketing discipline ready to parachute into any situation, industry or opportunity. Each one knows how to execute and deliver success for the clients we take on. Our reputation has been built on delivering what we promise; maximizing our clients’ success.Immediately prior to launch, founder Ari Monkarsh drove marketing innovation in the marine industry. MG is still working with key marine companies driving audience growth, consumer engagement and ultimately sales. In an industry still relying dogmatically on print brochures, mailbox detritus, and 3x5 card CRM’s, we reimagined and continue to drive results. For the marine industry specifically we segmented and engaged customers who had not decided to buy yet and drove conversions, cultivating them from prospects to raving brand ambassadors. MG has created efficient and replicable engagement models driving results via: consumer shows, in-store retail sales, and digital engagements. MG Strategic Process = Acquire - Retain - Innovate-Data Collection & Analysis-Audience, Engagement & Competitor Research-Strategy Development: Fusion of Art & Science-Go-To Market & Digital Journeys-Execute-Optimize & Improve

Education

• Mount St. Joseph University

  Marketing

  1996 — 2000

Skills

• Marketing Strategy
• Account Management
• Marketing
• Strategy
• Entrepreneurship
• Strategic Planning
• Leadership
• Brand Development
• Marketing Communications
• Advertising
• Online Advertising
• Integrated Marketing
• Brand Management
• Digital Strategy
• Digital Marketing
• Management