Colin Coogan
Brand Manager - Tarma Designs - Helping people connect with the outdoors even if you\'re not there.
- Role
- Brand Manager at Tarma Designs
- Location
- Chico, CA, US
- LinkedIn followers
- 500 followers
Experience
Brand Manager
Jul 2025 — Present · Chico, CA, US
As Brand Manager at Tarma Designs, I lead the development and execution of brand strategy across wholesale and retail channels. My role focuses on expanding brand visibility, increasing sales performance, and maintaining strong alignment between our brand values and customer experience.Key Responsibilities:Develop and execute brand marketing strategies to support sales growth across e-commerce and wholesale channels.Identify and onboard new wholesale retail partners aligned with the Tarma brand.Manage and grow online sales through DTC channels, including website merchandising, promotions, and digital marketing.Collaborate with product and creative teams to ensure consistent brand storytelling across packaging, web, and social media.Analyze customer behavior, market trends, and sales data to refine marketing and retail strategies.Represent the brand at trade shows, industry events, and retail meetings to support brand awareness and new business development.About Tarma Designs:Tarma Designs creates handcrafted, USA-made jewelry inspired by outdoor adventure. Designed for hikers, bikers, surfers, and travelers, each piece is sustainably made using recycled materials and built to reflect a love for wild places.
Skills
- Business Development
- Sales
- Management
- Customer Service
- Social Media Marketing
- Online Marketing
- Web Content
- Cms
- Website Promotion
- Product Development
- Marketing
- Marketing Strategy
- Project Management
- Shopify
- Public Speaking
- SEO
- Social Media
- Account Management
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