Colin Bashor
Ecommerce and CPG Professional Focusing on the Amazon Advertising Space
- Role
- Director of Paid Media at Envision Horizons
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Colin Bashor
Experienced Marketing Associate with a demonstrated history of working in the computer…
Experience
Director of Paid Media
Jan 2023 — Present
Managed a team of ad professionals handling both Search and Display advertising for 45+ client accounts, overseeing an annual spend exceeding $20 million.Integrated Amazon Marketing Cloud into workflows, enhancing ad efficiency by over 25% through custom targeting and in-depth reporting.Restructured processes to improve efficiency of communication between Account Managers and Ad Specialists, resulting in a reduction in errors allowing advertising staff to manage 50% more accounts per personResponsible for launching Victoria’s Secret on Amazon, other brands include BareMinerals, Vacation Sunscreen, Soylent, and Harry’sResponsible for managing my company’s relationship with Amazon via Agency Partnership programJointly published advertising case studies with AmazonSelected as a presenter for Amazon Prime Day Advertising Strategies WebinarProduct Manager for developing internal advertising software including AI-based bid adjustment and advanced analytic
Education
University of California, Berkeley
Bachelor of Arts (B.A.)
2012 — 2016
Skills
- Sponsorship Activation
- Email Marketing
- Marketing Strategy
- Research
- Sponsorship Sales
- Microsoft Office
- Esports
- Management
- B2b Marketing
- Customer Service
- Project Management
- Direct Sales
- Microsoft Word
- Sales Management
- Administration
- Graphic Design
- Microsoft Excel
- Powerpoint
- Public Speaking
- Leadership
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