Colin B.
B2B Marketing Leader and Content Specialist
- Role
- Director, Content Marketing at KnowBe4
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Colin B.
A pragmatic B2B content marketing leader with a passion for crafting messaging, multimedia content and executing thought leadership campaigns. A former IT journalist turned corporate storyteller who relishes working with key internal stakeholders and customers to develop messaging, narratives and content that conveys the value that technology delivers to businesses. A great personal interest in the intersection of business and technology.Specialties: Content Marketing & Thought Leadership, Corporate Messaging, Marketing Communications, Branding, Strategic Marketing Campaigns
Experience
Director, Content Marketing
Dec 2022 — Present
Leading the content marketing and localization team at the leading provider of HRM and AI agent protection. Coordinating across marketing and sales to develop multimedia content to support product marketing, integrated brand campaigns, revenue marketing, SEO/GEO, customer advocacy, and more.
Education
West Virginia University
B.A. in Journalism
1998 — 2002
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