Cole Watts

About Cole Watts

Digital Marketer. Digital Teacher. Digital Strategist. I help businesses succeed both offline and online. With over 12 years of experience in online marketing experience, I have helped brands both small and big succeed with their marketing, Public Relations, and Sales goals. I create these wins through a combination Search Engine Optimization (SEO), Pay-Per-Click(PPC) advertising, content marketing, email marketing, and Social Media management.In all of my stops, we have seen numerous wins including tripling of online traffic, revenue records set, and MARCom awards won.In my current position, I serve as the Digital Marketing Director for GFL Environmental, the 3rd biggest waste company in North America. As the in-house Digital Lead at GFL, I serve as the Manager and Thought Leader on all digital marketing initiatives including management of all paid and organic campaigns, search marketing intaitves, and more.In past positions, I have worked a variety of online marketing roles including Marketing Manager, Co-Founder, and Consultant.I also have experience both as a freelancer and an agency employee. Past clients include ICIDigital, Triangle Food and City Tours, Tin Roof Teas, and Spreedly.

Experience

1. Digital Marketing Director

   GFL Environmental Inc.

   Apr 2024 — Present · Raleigh, NC, US

   As the Digital Marketing Director, within GFL my goal is to ensure a smooth transition for all business intiatives online. My role plays a crucial role in shaping the organization’s online presence and driving successful marketing campaigns both online and offline.Within this role, I am responsible for managing digital channels, managing customer interaction online, forecasting web trends, and much more.

Education

• Appalachian State University

  Bachelor's Degree, Communications, Advertising

  2005 — 2007

• Caldwell Community College and Technical Institute

  History; Math, English; psychology and computer training

  2003 — 2005

Skills

• Search Engine Optimization (SEO)
• Creative Strategy
• Facebook
• Web Analytics
• Blogging
• Marketing Strategy
• Coffee Making
• Graphic Design
• Search Engine Marketing (Sem)
• Youtube
• Wordpress
• Marketing
• Social Media Marketing
• Online Business Optimization
• Sem
• Event Planning
• Marketing Management
• Email Marketing
• Landing Page Optimization
• Photography
• Brand Development
• Advertising
• Online Video Marketing
• Creative Writing
• Google Analytics
• Google Adwords
• Customer Service
• Hustle
• SEO
• Smo
• Link Building
• Online Lead Generation
• Marketing Research
• Online Reputation Management
• Online Marketing
• Networking
• Team Leadership
• Content Marketing
• Project Management
• Press Releases