Colette Riley Volker

About Colette Riley Volker

Social media savvy strategist, writer, talker, and office siren.

Experience

1. Social Media & Account Strategist

   Knightsbridge Park

   May 2021 — Present · New York, NY, US

   Develop and guide social media offerings as well as the strategic execution of all clients- Maintain strong understanding of social content and advertising campaign management and optimization practices across Meta, LinkedIn, TikTok and other social platforms- Mentorship and development of strategists and content managers in the social media department to ensure ongoing growth and education- Perform day-to-day activities, including campaign builds, performance monitoring, bid management, budget pacing, forecasting, A/B testing, and more for a large portfolio of clients- Demonstrate strategic insight to develop long-term execution plans from client’s stated business objectives and implement those plans- Manage social team’s organizational capabilities to track progress, execution, and consistency of social content and advertising campaigns- Manage team’s monthly and quarterly reporting process, including oversight of analysis and future strategy development insights

Education

• Buffalo State College

  Bachelor of Science - BS

  2012 — 2015

• Cornell University

  Certificate of Achievement