Colette Duchanois Jones

Content Strategist @Go Fish Tourism Business Events

Jacksonville, FL, US

I construct a cohesive content strategy focused on the customer journey. Working with the internal team and clients in the travel & tourism industry, I plan, execute and oversee content marketing that speaks to target audiences across paid, earned, shared and owned platforms, with the aim of driving strategic business goals. I focus on digital marketing, selling foundations, sales and marketing alignment, content writing and editing as it relates to different platforms, all while applying the fundamentals of journalism and storytelling to engage users.• Plan, oversee and maintain editorial and content calendars• Strategically craft digital content — including social media posts, emails, case studies, blogs, sales sheets, sales presentations, and video scripts — aimed at driving awareness and engagement, generating leads, delivering sales, and retaining and delighting clients• Write copy in different voices and tones for a variety of brands• Develop messaging, landing pages, microsites and supporting content for time-specific campaigns• Conduct email, website and brand audits and strategies, as well as persona and competitor analyses• Apply SEO and content best practices to reach users wherever they roam online• Create, track and measure campaign and content effectiveness, applying data-driven insights to strategy

University of Florida

Bachelor of Science - BS, Telecommunication-news

University of Florida

Master of Arts - MA, Mass Communication/Media Studies