Colette Walsh

About Colette Walsh

With a proactive approach and a focus on driving results, I bring strategic direction and…

Experience

1. Marketing Manager

   Voss Equipment, Inc

   Dec 2019 — Present

   Orchestrate comprehensive marketing strategies to grow market share. This involves overseeing relationships with multiple external agencies for PR, social content, and B2B marketing while managing our digital marketing initiatives. My role includes crafting impactful marketing communications and ensuring a polished online presence through website maintenance. I take pride in spearheading the development and implementation of a company intranet, enhancing internal communication and collaboration. Additionally, I initiated a program to optimize onboarding processes, fostering more vigorous internal marketing efforts. Collaboration with cross-functional teams ensures alignment of content with key marketing initiatives. I also handle all aspects of event planning and marketing material development.Key responsibilities include: Developing and implementing internal communication strategies to keep employees informed and engaged.Work closely with stakeholders, editing content for internal newsletters, announcements, and other communication channels.Crafting external communications such as weekly customer communications, business capabilities statements, and partnership announcements, maintaining consistent messaging and branding.Monitor industry trends and competitor activities to ensure relevance and impact.Building and maintaining strong relationships with corporate partnerships, securing media coverage to enhance brand visibility.Acting as a company spokesperson by creating communications and being the point of contact for media appearances.Drafting compelling press releases or newsletters for product launches, company milestones, and critical announcements, managing relationships with OEM marketing platforms.• Creating engaging content for various platforms, including website, social media, and marketing collateral.Collaborating with teams to develop content aligned with objectives. While monitoring performance to make data-driven improvements.