Colette Murphy
Senior Marketing and Public Relations Executive in Professional Services, Information Technology and Financial Services
- Role
- Special Assistant, Strategic Marketing and Public Affairs at General Dynamics Information Technology
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Colette Murphy
Results-driven, accomplished marketing communications and public relations/public affairs executive with more than 20 years diverse and global experience building and leading highly-motivated teams. Confident, strong leader who develops strategy to meet objectives and manages flawless execution. Sought-after advisor to senior-level executives. Strong mentor to peers and junior staff.Specialties: • Strategic Communications Planning• Public Relations/Public Affairs, Issues Management• B2B Marketing and Brand Positioning • Internal and External Communications• Sponsorship and Event Management• Thought Leadership Development• Diversified Industry Specialist
Experience
Special Assistant, Strategic Marketing and Public Affairs
General Dynamics Information Technology
Jan 2012 — Present
Recruited as Special Assistant, Strategic Marketing and Public Affairs to two-star Admiral commanding Navy Warfare Development Command to establish the command’s strategic communication, marketing and public affairs programs. Created market-segmented, multi-faceted communication strategies that raised the relatively obscure command to a now much-talked about and sought out resource from “deckplate” Sailors to the highest Echelons of the Navy in less than one year. Concurrently, developed comprehensive marketing plan establishing the Navy Center for Innovation designed to re-invigorate a culture of innovation in the Navy.
Education
Fordham University
MBA
Marist University
Bachelor of Arts, Communications
Leeds Trinity University
Junior Year Abroad Program
Skills
- Communication Training
- Proposal Writing
- Advertising
- Message Development
- Product Marketing
- Public Relations
- Internal Communications
- Social Networking
- Media Relations
- Internal & External Communications
- Social Media
- Strategic Planning
- Community Development
- Strategic Partnerships
- Strategic Communications
- Press Releases
- Thought Leadership
- Program Management
- Publishing
- Market Research
- Start-Ups
- Speech Writing
- Marketing Communications
- Communications Planning
- Project Management
- Event Management
- Crisis Communications
- Direct Marketing
- Corporate Communications
- Public Speaking
- Public Affairs
- Leadership
- Strategic Communications Counsel
- Newsletters
- Crisis Management
- Integrated Marketing
- Cross-Functional Team Leadership
- Strategy
- Messaging
- Marketing Strategy
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