Colette Araque
Duke MBA Candidate | Pharmaceutical Marketer
- Role
- Mba Summer Associate - Women s Health at 辉瑞
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Colette Araque
During my two years on Pfizer\'s US ELIQUIS Marketing Team, I optimized the decision-making process and tools leveraged across marketing channels through operational solutions and market research. I am currently pursuing an MBA with a focus in health sector management at Duke’s Fuqua School of Business and plan on returning to Pfizer to develop cross-channel strategies to bring quality healthcare to underrepresented communities.
Experience
Mba Summer Associate - Women s Health
Jun 2025 — Present · New York, NY, US
Led the development of an analytics dashboard to model patient drop off along the patient journey with a focus on illuminating health inequalities among underserved populations. Dashboard was leveraged to identify 3.7 million under treated and non adherent atrial fibrillation patients at national and subnational levels- Enhanced the marketing decision-making process by creating and managing the US ELIQUIS Marketing Team online repository, housing 500+ reports and resources- Trained the US ELIQUIS sales force, over 600 representatives, on how to effectively present clinical trials and real-world evidence to customers by creating materials with bold messaging and compelling visual aids. Saved the US ELIQUIS Marketing Team over $500K by creating these assets internally- Helped drive the evolution of the new ELIQUIS direct-to-consumer campaign by analyzing quantitative and qualitative survey results to assess ad performance across industries- Organized 100+ exhibit opportunities for local and national congresses allowing ELIQUIS hospital representatives across the alliance to promote ELIQUIS and network with hospital cardiology staff- Mentored fellows from Pfizer’s Breakthrough Fellowship Program as they navigate a career in the pharmaceutical industry and the MBA application process.
Education
UCLA
B.S. Microbiology, Immunology, and Molecular Genetics
2018 — 2022
Duke University - The Fuqua School of Business
Master of Business Administration - MBA, Health Sector Management
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