Stacey Cole

About Stacey Cole

Passionate, Innovative, and Strategic Brand Marketer | 15+ Years of Experience | Fueling…

Experience

1. Brand & Marketing Director

   Mclarty Automotive Group

   May 2017 — Present

   Accomplished Marketing Professional | Strategic Planning | ROI Optimization | Cross-Functional Collaboration\\\\n\\\\nDevise and implement enterprise-wide marketing strategies, optimizing marketing budget allocations and driving impactful digital marketing initiatives\\\\n\\\\nCollaborate with Executive Leadership to align marketing strategies with overarching company objectives, ensuring a cohesive and results-driven approach\\\\n\\\\nLead the development and execution of philanthropic strategies in local markets, enhancing brand reputation and community engagement\\\\n\\\\nIdentify and recommend innovative marketing solutions to drive growth and competitive advantage, fostering continuous organizational improvement\\\\n\\\\nCustomize dealership-specific marketing plans and budgets closely with General Managers, maximizing local market impact\\\\n\\\\nCultivate and manage relationships with key vendor partners, including website providers and advertising agencies, to execute marketing objectives effectively\\\\n\\\\nResponsible for developing and implementing user-centric marketing initiatives, elevating the overall customer experience\\\\n\\\\nAssume responsibility for marketing budgets, ensuring OEM compliance, and optimizing co-op utilization for maximum return on investment\\\\n\\\\nCompile and deliver comprehensive reports on marketing metrics and key performance indicators (KPIs) to the Executive Leadership Team, providing valuable insights for strategic decision-making\\\\n\\\\nProven track record in driving marketing excellence, fostering collaboration, and delivering measurable results. Adept at navigating complex business landscapes and leveraging data-driven insights to guide strategic marketing decisions.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Customer Relationship Management (Crm)
• Leadership
• Integrated Marketing
• Advertising Sales
• Recruiting
• Marketing
• Time Management
• Cold Calling
• Sales
• Advertising
• Account Management
• Client Relations
• Radio
• Public Speaking
• Online Advertising
• Digital Marketing
• Customer Service
• Social Networking
• Coaching
• Social Media
• Negotiation
• Strategic Planning
• New Business Development
• Customer Satisfaction
• Online Marketing
• Team Building
• Marketing Communications
• Training
• Radio Advertising
• Broadcast
• Public Relations
• Radio Broadcasting
• Event Planning
• Marketing Strategy
• Social Media Marketing
• Sales Management