Cole Paterson
Product Marketing Manager
- Role
- Product Marketing Manager - Consulting and Outsourced Services at Solventum
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Cole Paterson
Marketing Manager with a heavy amount of experience in healthcare marketing and communications. Strong project management background with a focus on strategic planning and targeting specific goals and audiences to best support broad array of services and products in the healthcare industry.Key Skills:Project Manager Market Research Integrated Marketing Strategy Account Manager Branding and Rebranding Media Purchasing Social Media Event and Promotion Management Operations ManagementKey Results & Projects- Grew attendance by attendees at our largest community events (Be Well Utah) while reducing the marketing budget and shifting the strategy to a focus on digital and social media - Developed a targeted marketing campaign for Primary Care and Community Health Centers to meet growth goals of 5-10% at multiple locations. Successfully grew patient volumes at five locations to targeted levels- Launched and developed the marketing strategy for a multifaceted community wellness initiative called Driving out Diabetes –190 patients through clinical programs first year goal was 200 patients, 900 patients screened for diabetes goal for the first year was to screen 500 patients- Launched Virtual Visits – Online Urgent Care. Grew usage from 30 visits per month at launch to 120+ visits per month using a mix of traditional and digital media.
Experience
Product Marketing Manager - Consulting and Outsourced Services
Apr 2024 — Present · Salt Lake County, UT, US
Education
University of Utah - David Eccles School of Business
Master of Business Administration (M.B.A.)
2015 — 2017
Weber State University
Bachelor of Arts, Marketing
2005 — 2009
Weber State University
Bachelor of Arts, Business/Marketing
2005 — 2009
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