Cole Nielsen
Brand, Experience, and Innovation Lead
- Role
- Senior Director of Experience Strategy at Lippincott
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Cole Nielsen
I’m a Creative/Strategy Director hybrid and design leader. I turn insights into action. I make strategy bleed. Currently: Freelancing, working on personal projects, and chatting about longer-term opportunities. Formerly: Director at SYLVAIN and Design Lead at co:collective; Freelance Creative Director at MILK Agency, Doubleday & Cartwright, SYPartners, and Article Group. Background + Approach: In my career, I’ve worked in-house for brands, freelanced at studios and agencies, led teams and disciplines at consultancies, and joined founding teams within startups. The diversity of experience has prepared me to handle a wide range of projects and challenges—from business modeling to brand positioning, from identity design to creative campaigns, from innovation strategy to product development. In all of this, I apply a cocktail of empathy, curiosity, humility, precision, and hard work to deliver world-class solutions for some of the best brands in the world. I care about real people. I stay connected with what’s happening in culture. I’m skeptical of empty capitalism and the politics of suppression. And I work with a lot of heart in an effort to make plans and products we can go home at night feeling a little better for bringing into the world. Highlights: Leading the wildly successful 2019 WNBA Rebrand (SYLVAIN) Collaborating on Consumer Insights and leading Experience Design development for Hilton Tempo (SYLVAIN) Collaborating on Brand Strategy (Co:Collective) and leading Consumer and Innovation strategy for MoMA (SYLVAIN) Leading Brand, Consumer, and Product Strategy for DICK’S Sporting Goods’ private label, DSG (Doubleday & Cartwright) Collaborating on Brand and Campaign Strategy and Development for Timberland’s “Modern Trail” (Co:Collective) Primary points of focus include: Brand Strategy, Vision, and Positioning Innovation Strategy and Design Brand Identity and Storytelling User Research / Consumer Insights / Design Target Definition
Experience
Senior Director of Experience Strategy
Jun 2022 — Present · New York, NY, US
Education
Brigham Young University
BFA, Graphic Design
2003 — 2007
Brigham Young University - Idaho
English, Graphic Design
1999 — 2001
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