Cole Mason
Marketing Manager @Amway
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WORK HISTORY
Marketing Manager @Amway
CA
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Business Administration (HBBA)
Wilfrid Laurier University
Honours BSc in Computer Science (HBSc)
Ivey Business School at Western University
Ivey Leadership Program
SKILLS
ABOUT COLE MASON
Experienced marketing leader with a specialization in researching, developing, and deploying best-in-class cross-channel digital marketing strategies for ecommerce and lead generation businesses (B2C, B2B, and not-for-profit).Experienced business leader contributing to the rapid growth of Arcane and building the digital marketing from a single person to a strong team of over 20.Experience assessing, planning, and deploying digital transformation initiatives for brands to ensure the proper foundation for engagement and conversion is in place prior to scaling paid marketing activities.Extensive experience with data management and the deployment of marketing automation solutions to ensure sales and marketing platforms (and teams) are optimized for performance.Educator, experienced presenter, and keynote speaker sharing insights about technology, privacy, shifts in consumer behaviour, and how they relate to marketing and advertising. On weekends you will find me playing with my family in our yard, running through the park listening to podcasts, on the golf course, or covered in sawdust in the garage. I take pride in balancing the needs of my family, myself, and my work. Skills/Interests: Digital Marketing Strategy, Digital Transformation, Data & Analytics, Business Leadership, Team Leadership, Digital Innovation, Performance Marketing, Business Strategy, Presenting, Public Speaking
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