Coleman Howard

About Coleman Howard

An MBA graduate and marketing enthusiast who thrives in the dynamic world of all things…

Experience

1. Marketing Campaign and Content Manager

   MindBridge

   May 2022 — Present

   Planning Campaigns + Understand market trends, competitive activity, and sponsorship availability to identify and prioritize opportunities that build awareness for MindBridge and drive the growth of core marketing metrics.+ Leverage frameworks to drive repeatability and rapidity of planning. Executing Planned Campaigns + Produce copy for emails and landing pages + Work directly with the marketing team, agencies, and other internal or external stakeholders to successfully launch and manage campaigns, including webinars, events, content syndication, sponsorships, and more. Including content production and oversight + Assist in driving internal awareness and alignment for campaigns and events across the company, and ensure teams are equipped with the resources they need to help us execute and succeed.+ Manage the quarterly campaign’s budget to ensure that expenses are forecasted and tracked correctly and that projects are completed on time. Measuring Success + Report on results from existing and new efforts to determine marketing engagement (email opens, clicks, web traffic, and more) and funnel impact in the form of leads, opportunities, and pipeline revenue.+ Refine approach to understanding campaign impact on business objectives.+ Optimize in-market campaigns by leveraging testing methodology. Primary Focus:+ Launch, track, and optimize programs across all channels to move prospects and customers through the marketing and sales funnel. Secondary Responsibility:+ Own distribution channels, demand gen, inbound; while supporting sales outbound efforts. e.g. scripts, email campaigns, copy, etc.

Education

• Florida Atlantic University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2016 — 2017

• Université de Metz

  Certificate, International Business & Political Studies

  2013 — 2013

• University of Central Florida

  Bachelor's Degree, Marketing

  2011 — 2015

Skills

• Market Research
• Facebook
• Social Networking
• Research
• Microsoft Word
• Online Marketing
• Social Media Marketing
• Event Management
• Teamwork
• Business Strategy
• Social Media
• Microsoft Office
• Time Management
• Corporate Strategy Formulation
• Powerpoint
• Email Marketing
• Event Planning
• Digital Marketing
• Marketing Strategy
• Problem Management
• Project Management
• Public Speaking
• SEO
• Microsoft Excel
• Data-Driven Decision Making