Catherine Casareto
Marketing Director at The Black Woods Group
- Role
- Marketing Director at InHouse Agency
- Location
- Duluth, MN, US
- LinkedIn followers
- 500 followers
About Catherine Casareto
Experienced Marketing Director with a demonstrated history of working in the hospitality…
Experience
Marketing Director
Mar 2017 — Present · Duluth, MN, US
Development of All Branding & Creative Direction for the Six Black Woods Group Brands: Tavern on the Hill, Black Woods Grill & Bar (3 Locations: Duluth, Proctor, Two Harbors), Black Water Lounge, Greysolon Ballroom by Black Woods, Black Woods Catering, & Black Woods Event Center- Create Annual Strategic Marketing Plan for all brands to continue to grow within the market- Quarterly Review of Marketing Budgets & Strategic Planning- Coordination, execution, measurement and reporting of yearly promotions for all brands - Continued Building & Management of Online Presence (Content creator for all social media platforms; Management of all Account Sites: Google, Yelp, TripAdvisor, Facebook, The Knot, etc.)- Creation of all Printed and Online Design Work- Maintenance of all 6 Black Woods Group Websites including, but not limited to, content creation, design, and regular updates- E-mail Marketing for All Brands- Ad design and management- Oversee the analytics and management of Google Adwords and Google Analytics- Keeps up with Marketing Trends in hospitality, food, and drink industry - Monthly Analytics and updates to team, including online review performance, rewards members numbers, promotion calendars and other information to all Management- Advertising Calls, Meetings, and Contracting - In-store Menu Design and Updates - Audits and inventory of all marketing materials, coupons and certificates- Planning and Execution of Promotional Events, as well as creation during off-season as needed- Management, scheduling and task list coordinator for Marketing Specialists
Education
University of Minnesota Duluth
Bachelor of Arts (B.A.), Marketing/Marketing Management, General
2011 — 2015
Benilde St Margarets
General, General Studies
2005 — 2011
Skills
- Public Relations
- Press Releases
- Teamwork
- Marketing
- Sales Management
- Social Media
- Media Relations
- Interviews
- Employee Training
- Customer Service
- Microsoft Word
- Recruiting
- Sales
- Social Media Marketing
- Microsoft Excel
- Leadership
- Public Speaking
- Marketing Communications
- Time Management
- Social Networking
- Microsoft Office
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