Coleen Smith

About Coleen Smith

Freelance marketing strategy consultant specializing in niches such as…

Experience

1. Founder & Managing Partner

   Oak City Communications

   Feb 2019 — Present · Raleigh-Durham, NC, US

   Support marketing and advertising strategy and execution for healthcare clients and non-profit organizations-Provide strategic oversight and project management for a wide variety of marketing/advertising/communications projects, including marketing/communications campaigns, or individual projects such as videos, marketing collateral, web content, print newsletters and magazines, etc-Develop email marketing campaigns/newsletters - from content development through design/delivery-Develop web copy, blogs, CPC/PPC ads - all based on keyword research and SEO best practices-Partner with other freelance resources to offer full-service marketing services, including design and production of marketing/communications materials, advertising, video, photography, etc-Deliver compelling freelance content marketing/editorial support in a variety of industries, including healthcare/hospital, physician practice, small business, family/parenting, non-profit, etc.

Education

• North Carolina State University

  Bachelor of Science, Communication and Public Relations

  1996 — 2000

Skills

• Writing
• Editing
• Event Planning
• Marketing Communications
• Copywriting
• Strategy
• Corporate Communications
• Advertising
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Integrated Marketing
• Management
• Email Marketing
• Fundraising
• Marketing Strategy
• Marketing
• Community Outreach
• Leadership
• Strategic Communications
• Social Media
• Event Management
• Crisis Communications
• Social Networking
• Healthcare
• Newsletters