Cole Daugherty
Building brands & buzz; Empowering B2B customers; SVP Dallas Market Center; BBQ & Fly Fishing
- Role
- Senior Vice President, Marketing at Dallas Market Center
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Cole Daugherty
MARKETING PRO For more than 15 years I have guided integrated marketing in the service of a global B2B marketplace and trade show management company serving hundreds of thousands of customers annually. The results? Helping drive more than $6 billion in annual wholesale sales by startups and leading brands in gift, home décor, lighting, and fashion. AREAS OF EXPERTISEMarketing Strategy: big picture thinking utilizing David vs. Goliath motivation, insights and creativity to overperform metrics again and again;Sales Communications: creating support plans and utilizing CRM tools to improve reach and drive revenue;Content Marketing: supporting more than 20 internal business units to drive awareness, action, and thought leadership;Public Relations: issuing more news via more channels than any other company in the space;Customer Communications: supporting the customer lifecycle from prospecting to onboarding to retention.
Experience
Senior Vice President, Marketing
Jan 2022 — Present · Dallas, TX, US
Serve as marketing lead for the division responsible for business development and sales including the entire customer lifecycle. These customers include many of the leading brands in gift, home decor, fashion, and lighting as well as hundreds of thousands of retailers. This position leads big picture strategy as well as a variety of campaigns and activities to drive awareness, generate new leads/prospects, close deals, onboard, and retain customers within specific, targeted industries and trade events. Works closely with the Sales/Leasing teams to create and drive multi-channel marketing campaigns via an integrated marketing funnel that meets company pipeline goals and revenue growth. In addition, responsible for communications including corporate communications and public relations.
Education
Texas A&M University
MA, PhD, English, American Literature
1992 — 2000
University of Missouri-Columbia
Journalism
1989 — 1990
Baylor University
BA, American Studies & English
1987 — 1992
Skills
- Social Media Marketing
- Integrated Marketing
- Strategic Partnerships
- Marketing
- Press Releases
- Advertising
- Corporate Communications
- Editing
- Sales
- Business Development
- Brand Management
- Marketing Strategy
- Public Relations
- Internal Communications
- Trade Shows
- Media Relations
- Budgets
- Strategic Planning
- New Business Development
- Creative Direction
- Social Media
- Management
- Email Marketing
- Marketing Communications
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