Christi Currie
Senior Account Director @DAC
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WORK HISTORY
Senior Account Director @DAC
Rochester, NY, US
EDUCATION
SUNY Brockport
Marketing, Business Administration
SKILLS
ABOUT CHRISTI CURRIE
I’m an accomplished marketing professional with 10+ years of experience driving business growth and elevating brand presence through integrated digital strategies. My expertise spans across product marketing as well as digital marketing: paid media (Google, Meta, TikTok), SEO, content marketing, and social media, with a strong record of building and leading high-performing programs for both B2B and B2C industries.Throughout my career, I\'ve partnered with beauty and fashion brands, helping them grow their e-commerce presence through performance-driven digital campaigns. Alongside this, I’ve partnered with companies in insurance, technology, and hospitality to design lead generation strategies that capture demand, nurture prospects, and deliver measurable results. This mix of e-commerce and lead gen experience has given me a holistic perspective on how to engage audiences at every stage of the customer journey.I’m passionate about combining my product marketing experience and digital marketing skills to help brands tell their unique stories and connect with customers. I pride myself on leading teams with kindness and empathy while coaching them to reach their full potential. I hope we can connect and help build each other’s networks!
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