Cole Shanks
Area Director @Right At Home
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WORK HISTORY
Area Director @Right At Home
Right at Home is a national in-home care company that provides personalized, non-medical support to seniors and adults who need assistance to live safely and independently at home. Services include companionship, personal care, mobility support, medication reminders, and help with daily activities. Right at Home partners closely with families, healthcare providers, and senior communities to deliver reliable, compassionate care.I specifically, work to drive growth by building relationships with healthcare and senior living partners in the local market. Educate referral sources and families on in-home care services, generate new client leads, and support smooth transitions into care. Work closely with operations to ensure high-quality service while representing the Right at Home brand in the community.
EDUCATION
Western Kentucky University
Bachelor's degree, Chemistry
ABOUT COLE SHANKS
I’m Cole Shanks, an Area Director at Right at Home with a background in healthcare sales and territory growth. My focus is simple: build strong referral relationships, help partners solve real problems, and make it easier for patients to get the care they need.In my current role, I work closely with hospitals, physician offices, SNF\'s, & home health agencies to support smoother care transitions and grow referral networks across the region.Before Right at Home, I was a Clinical Outreach Manager at Charlie Health, where I took on cold markets, built provider relationships from the ground up, and increased monthly referrals by more than 1,100% by understanding what partners actually needed and following through.Prior to that, I helped expand the AdaptHealth territory in Bowling Green, KY—supporting growth that took the operation from a small office to a warehouse three times its original size through consistent relationship-building and better coordination with clinical partners.I got my start at tech staffing sales, where I learned how to move fast, earn trust, and deliver solutions that fit the client not just the pitch. No matter the role, my approach stays the same: listen first, be empathetic, identify gaps, and build partnerships that improve outcomes and grow market share.
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