Cole Ratliff

About Cole Ratliff

Professional Summary: Extensive sales experience hunting, securing, growing, and…

Experience

1. Technical Key Account Manager

   Shell

   Aug 2020 — Present

   Trained FBAM, KAM, ICAM, BDM, TA, PAS, Chemist, Management, distributors, and services partners on ACT products to develop new business across all Shell channels. • Presented ACT products to customers and potential customers on behalf of FBAM, KAM, BDM, ICAM, distributor reps, etc. for their accounts, and won new business. • Consulted on a weekly basis for Shell Chemist, PAS, TA, KAM, ICAM, BDM, and distributors to advance the product line and develop new business. • Sales Lead on 2 successful “New Ways of Working Projects.” • Consulted on turbines with EcoSafe Revive in the Republic of Georgia that later advanced to EcoSafe TF S5 X. • Consulted on a new theme park ride for Universal Studios being designed and built in Germany and coordinated Shell EcoSafe to test the systems in Germany. • Consulted on turbines in the O&G market to develop and expand PAG business in a new market. • Managed 150+ sold to accounts and supported many more at the ship to level. • Setup more than 75 sold to & ship to accounts that weren’t created in the integration to avoid lost business. • Lead contributor as an SME on a webinar about PAG’s that was filmed at Noria to develop and advance Shell PAG lubricants into new markets. • Leader of EcoSafe Powergen products on both direct and indirect sides from both a sales and technical standpoint as well as the face of EcoSafe for Powergen at 6-8 end user shows per year. These shows have some of the best ROI for Shell. • Created Shell lubricant application guides for Powergen & Compressors to incorporate and develop Shell PAG products as well as added competitive product info to LubeChat. • Created a 37% cost savings while taking EcoSafe Revive Pre-testing from 10 weeks down to 3 weeks and freeing up techs at STCH by moving testing from STCH to a 3rd party lab. • Bridge the gap at Reladyne Services meetings between Reladyne sales reps & Shell TA’s to develop new business and expand this mutually beneficial partnership.

Skills

• Sales
• Direct Sales
• Key Account Management
• Sales Presentations
• Account Management
• Sales Process
• Customer Satisfaction
• Customer Experience
• Customer Service
• Time Management
• Customer Retention
• B2b
• Sales Management
• Cold Calling
• Technology
• Key Account Development
• Selling
• Sales Operations