Cole Peterson
Product Marketing Manager @ Krafton | CSM | ex- Riot Games
- Role
- Manager, Brand Marketing at KRAFTON Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Cole Peterson
Experienced Producer with a track record in esports broadcast, consumer products, GTM…
Experience
Manager, Brand Marketing
Dec 2024 — Present
KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity.• Support the creation and execution of marketing strategies that drive product launches, brand positioning, and alignment with overall business goals.• Work closely with Brand, Creative, Demand Planning, CRM, Paid Media, PR, and Web teams to drive cohesive, integrated marketing campaigns that deliver results.• Conduct in-depth market research and competitor analysis to identify trends, inform strategies, and help position Krafton products for success in an ever-evolving market.• Develop engaging campaigns that focus on acquisition, retention, and monetization, building strong player relationships and extending the lifecycle of Krafton games.• Leverage campaign data to assess performance, working with the Market Insights team to continually optimize marketing efforts and ensure continuous improvement.• Collaborate with CRM to develop data-driven initiatives that enhance player engagement and maximize lifetime value.• Work with PR and Paid Media teams to target specific player segments, creating impactful campaigns that boost visibility and drive measurable results.• Assist in executing global marketing initiatives, ensuring that messaging is tailored to different regional markets and localized to meet player preferences.• Keep up-to-date with the latest trends in gaming, marketing, and esports to propose innovative strategies and stay competitive.• Partner with Creative Producers to ensure marketing content aligns with the brand, is player-centric, and resonates with our target audience.• Support the Senior Manager, Product Marketing with strategic initiatives, reporting, and other key responsibilities as needed.
Education
Syracuse University
Economics Major, Creative Writing Minor
UC Irvine
Certification, Esports Management
2020 — 2020
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