Cole Hytjan

About Cole Hytjan

Strategic and customer-centric Product Manager with 15+ years of experience spanning…

Experience

1. Product Manager

   DAT Freight & Analytics

   Mar 2022 — Present

   Own end-to-end product strategy and roadmap for transportation visibility tools, shaping development priorities through direct engagement with customers and stakeholders- Partner cross-functionally with UX, engineering, sales, and marketing to define, build, and launch solutions that align with revenue and retention goals- Translate customer feedback and market needs into clear, actionable requirements and success metrics that drive roadmap prioritization- Develop and execute go-to-market strategies in collaboration with sales and marketing teams to drive adoption and revenue for new product features- Serve as product expert in webinars, customer panels, and live demos, reinforcing product value in-market and supporting go-to-market execution- Present business cases and outcome-driven updates to executive leadership to guide strategy, investment decisions, and future product direction- Conduct in-depth market analysis and competitive research to identify emerging trends and inform future product strategy and opportunities- From a Product lens; Identify strategic integrations and partnerships to expand product capabilities and deliver enhanced customer value- Collaborate closely with design and research teams to validate user needs and improve customer experience across product releases.

Education

• University of Minnesota Duluth

  Bachelor, Sociology, Business Admin, English

  2005 — 2009

Skills

• Transportation Management
• Ltl
• Truckload
• Supply Chain Management
• Supply Chain
• Freight Forwarding
• Freight
• Logistics
• Air Freight
• Transportation
• Warehousing
• Ocean
• Account Management
• Logistics Management
• 3pl