Cole Herman
- Role
- Director of Demand Generation at Plansight
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Cole Herman
I build demand engines that turn attention into pipeline, and pipeline into…
Experience
Director of Demand Generation
Jun 2025 — Present · Pleasant Grove, UT, US
Drive full-funnel demand generation strategy to accelerate growth across digital, outbound, and account-based channels. Partner closely with Sales, Product, and executive leadership to optimize lead generation, conversion, and retention.• Design and execute integrated marketing programs across Google Ads, Facebook Ads, SEO, direct mail, and email, boosting pipeline contribution and marketing-sourced revenue.• Build and manage HubSpot CRM and marketing automation workflows, enhancing lead scoring, segmentation, and campaign attribution.• Launch inbound and outbound strategies, including content marketing, paid search, and targeted campaigns, to generate qualified leads.• Deliver data-driven optimizations through rigorous performance analysis and ROl reporting.• Spearhead marketing-sales alignment with improved lead handoffs, pipeline acceleration, and closed-loop reporting.• Initiate testing of new growth channels and tactics, fueling ongoing optimization and reach expansion.• Mentor early-stage team members while laying the groundwork for a high-performing demand generation function.• Tech stack: HubSpot, SendGrid, Google Ads, Meta Ads, SEO tools, email automation, and direct mail platforms.
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